Episode 427: Ask Me Something: How Do I Market to Two Separate Jewellery Audiences?


“Tracy, how on the planet do you market to multiple supreme shopper avatar with out getting overwhelmed?” 

I get this query typically. So on at present’s podcast, we”re diving into this subject – the way to successfully market to 2 separate audiences beneath one model and one web site.

Angeli Yara, a gifted jewellery maker who not solely sells her lovely creations but additionally shares her abilities via jewelry-making lessons, requested this query particularly about her two distinct audiences. 

I really like this query a lot, and in at present’s episode, I’ve received some golden insights to share that apply to any jewellery model with multiple audience.

Section Your E-mail Listing Like a Professional

First issues first, your e-mail record is your secret weapon. Create two distinct lists – one for every of your distinct audiences. Be sure that your tagging and segmenting are on level with the intention to ship tailor-made content material to every group. 

You need all your prospects to really feel as if you’re talking on to them.

Craft Your Web site with The Finish Person in Thoughts

Your web site is your on-line house, and it must be welcoming to each audiences. Design a devoted part for every distinct buyer avatar, full with participating subpages. Maintain issues crystal clear so your web site guests know precisely the place to go for what they’re in search of.

Insta-Brilliance on Instagram

Arrange two separate profiles – one for every particular audience. Submit content material that resonates with every viewers and cross-promote the place it is sensible. Keep in mind, the secret is to construct a connection together with your followers, and readability wins over confusion each time.

It is All In regards to the Person Expertise

We additionally chatted in regards to the magic ingredient – person expertise. It’s well worth the funding to enlist the assistance of an expert designer who understands the ins and outs of non-public branding. 

This professional will ensure that your web site seamlessly guides guests via your totally different choices and captures the essence of your model.

Right here’s a Fast Overview of Episode 427: 

[3:00] Learn how to promote to 2 separate audiences

[4:38] The significance of segmenting your record

[6:10] Segmenting your web site into distinct classes

[7:46] Advertising and marketing to each audiences

Angeli Yara is juggling her jewellery line and her jewelry-making lessons enterprise, and she or he’s rocking it! However these methods work for any model, balancing multiple supreme shopper avatar.

The secret is understanding your prospects, tailoring your messaging, and making a seamless expertise for each audiences.

Should you’re in search of a deeper dive into this subject, you’ll want to tune in to the most recent episode of the Thrive by Design Podcast. I spill all of the beans on how one can successfully market to 2 separate audiences with out breaking a sweat.

xo, Tracy

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