J Balvin went again to his hometown of Medellín, Colombia, for the industrial shoot of his upcoming sneaker assortment with the Jordan Model. The award-winning reggaetón artist is releasing J Balvin x Air Jordan 3 “Medellín Sundown” on Sept. 2.
Behind-the-scenes photographs of the industrial have been launched Friday, exhibiting Balvin strolling by means of Medellín’s streets whereas carrying the colourful footwear design.
“Being in Medallo simply makes me smile, what an power and ambiance,” the artist’s Instagram caption learn on Thursday, wherein he could possibly be seen posing with members from his Medellín neighborhood.
Balvin is the first-ever Latinx artist to group up with the enduring MJ model. He first revealed the Air Jordan 1 x J Balvin sneaker in 2020, whereas performing alongside Shakira and Jennifer Lopez on the Tremendous Bowl LIV halftime present.
“My first pair of Jordan sneakers was the Air Jordan I. I’ve a lot love for the sneakers since I used to be born in 1985 and that was the yr Jordan sneakers hit the streets,” Balvin informed WWD in 2020 in regards to the multicolor sneaker, which featured his signature smile image.
In 2022, J Balvin launched his second sneaker with the Jordan model, which additionally included an attire line of hoodies, sweatpants and T-shirts.
J Balvin continues to enterprise into the style trade, with this being the newest. The singer has attended vogue reveals for Louis Vuitton, Givenchy, Fendi extra, embracing maximalist model statements.
“In terms of vogue, I don’t know if I’ve a method or not, however I simply assume it’s about feeling snug with your self,” he informed WWD in 2020.