Typically I meet those who blow me away, and I need to share that with my readers first! Particularly when the model has one thing distinctive to supply.
Jewels by Marthje was created by Marthje, a Dutch entrepreneur who grew to become a jewellery designer and began her signature jewellery model.
Marthje grew up within the stunning metropolis of Maastricht, the daughter of two artists. Unsurprisingly, she went to artwork college herself, however as a substitute of turning into an artist, Marthje leaped into the enterprise world of ICT and had a profitable profession. In her personal phrases, “Twenty-five years in enterprise introduced me masses! Pleasure, data, and sure, an awesome life for myself and my household.”
But, in 2012, she went on a visit to Italy together with her sister, the place she rediscovered the great thing about gem stones. Fascinated, she got here residence and created a pair of earrings utilizing gem stones.
Serendipity; associates who came to visit for lunch bought all enthusiastic about her earrings and pushed her to embark on a journey of creativity. Earrings by Marthje was born, and one of many proudest moments was discovering that Queen Maxima (The Dutch Queen) wore her earrings!
The affect of well-known folks sporting a jewel is priceless, and evidently that Marthje initially anticipated her model to be picked up straight away. However such is the world of social media at present; there’s ample data and inspiration. It takes greater than a photograph of the royal household sporting your jewellery to achieve instantaneous nationwide recognition. However it was a begin, and shortly after, Marthje modified the identify of her model to Jewels by Marthje as she expanded her pretty assortment of bijou, together with bracelets, necklaces, and rings. Slowly however certainly, she grew her enterprise, and now she serves her followers from everywhere in the globe.
I discovered it astonishing that Marthje is not simply the designer and the entrepreneur; she additionally adores making jewellery by hand in her gorgeous atelier. And he or she does all of it herself!
Marthje makes use of all types of stones; one of many risks, particularly for earrings, is the mixed weight. I do not learn about you, however I do not get pleasure from sporting earrings that really feel like tearing my lobe. Marthje laughs when she hears me saying this and assures me that she hates that too.
“My earrings come in numerous weights however are comfy to put on all through the day”.
“On each vacation, I looked for earrings to purchase for myself. I appeared to be discovering particular ones solely overseas”, she says, “Earrings do one thing to a face and improve the outfit and colours you put on.” True!
Earrings can convey sparkle to at least one’s face or to paint. As we’re drawn to faces, earrings will all the time stand out; like many, Marthje adored taking part in with them. For her, it was a method to categorical herself.
Marthje Timmermans observed a niche out there. There was little else between the cheaply produced manufacturers and the dearer ones bought by jewellery retailers. No selection, no pleasure. Aside from some goldsmiths creating small collections, there wasn’t a single model on the market that had the next traits: well-made, inexpensive, one-of-a-kind, and with an simply recognizable robust signature.
Marthje leaped into that hole and created THAT model herself. And the result’s implausible, pricey jewellery lovers! She created a powerful signature model that is able to broaden even additional.
Marthje’s showroom is located in a beautiful old monastery in Oegstgeest, close to Leiden (a brief 45 minutes by automotive from Amsterdam). Right here she receives her non-public shoppers but additionally retailers.
Sure, retailers, as a result of her collections provide a large alternative for them! Why?
- Jewellery retailers can both purchase a specific assortment of Jewels by Marthje. Supply their shoppers one thing inexpensive, made within the Netherlands, and with a dependable after-sales service.
- Uniquely: Marthje gives jewellery retailers the likelihood to order custom-made shade combos and designs.
- Supply time: inside two weeks!
- Moreover, as a substitute of branding it as Jewels by Marthje, she permits them to name the gathering; “Marthje by …(identify of the jeweller/retailer)”.
- One-of-a-kind items. ALL jewellery, all of the earrings, are one-of-a-kind items!
That type of method, the out-of-the-box, doing issues way more private and on her personal phrases, units the particular person behind the model other than so many others.
When a group is visibly placing and performs properly in photographs, it is tempting for stylists and celebrities alike to put on it, particularly for a public or photograph alternative! Brigitte Kramer is one such stylist, working with Dutch stars. “She helped me get my jewellery in shiny magazines,” Marthje says.
The facet impact of seeing celebrities and members of the royal household sporting Marthje’s earrings is that it turns into simply recognizable. This creates demand, and her followers love her model a lot that they even name out the journal in the event that they misplace the model identify.
“What I like is that they inform me how they adore the jewellery and the model,” says Marthje with that pretty mixture of modesty and delight.
“They inform me that they love my service and the guarantees made are all the time stored. And I give them high quality. This solves an issue for them; they know ther prospects might be proud of the jewellery.”
Inhous-Occasions: Marthje collaborates with retailers by internet hosting in-store occasions. She’ll create her jewellery on the spot! Prospects and workers can work together with Marthje whereas she creates her jewellery dwell in entrance of them.
”There are numerous younger prospects, however the absolute peak demographic group is girls between 30 and 60+ from all locations all over the world who love life! Having fun with going out with household and associates, meals, dinners, dressing up, or dressing the half.
But, additionally businesswomen who love to precise themselves by means of what they put on. With a powerful sense of self, who they’re, and what objectives they need to obtain in life.” says Marthje.
And it is true; her shoppers LOVE that each one of Marthje’s items are distinctive.
Marthje calls in Eefje, her daughter, and shares with us that her firm will grow to be increasingly of a mom/daughter enterprise. “Even my husband is collaborating within the firm,” she smiles. “At the moment, Eefje focuses on social media, however she is going to at some point be the main woman throughout the firm,” assures Marthje.
“Eefje can even develop a group for younger folks, the place I’ll focus extra on manufacturing.”
Beginning a enterprise later in life has its benefits. We all know our passions higher than after we had been younger and are much less scared to begin one thing new and perceive ourselves higher.
Typically the mixture of pleasure in doing one thing we love, our household, and our social life offers us an unbelievable feeling of doing the appropriate factor. For Marthje, that is exactly what she sought and located in beginning her personal enterprise, even when it means working very laborious often. Introducing her daughter into the corporate and creating one thing to work collectively on is sort of a dream.
Initially, the particular person behind the model is totally beautiful. A no-nonsense, straight-to-the-point type of girl with a broad smile and assured persona. Marthje is a gorgeous girl with an awesome work ethic who will get a kick out of seeing girls sporting her earrings and the way joyful it makes them!
“Individuals say to one another: ‘Oh, are you sporting a Marthje,’ and once I hear that, my coronary heart jumps!” she advised me with a cheerful smile.
I like to see what strikes folks of their enterprise and what strikes them of their inventive drive. Marthje’s intelligence, life expertise, inventive imaginative and prescient, and long-term dedication shine by means of all the things she says and does. It is a stunning model and a critical enterprise.
Why do I additionally love her jewellery a lot?
What I miss in jewellery is that type of jewellery that’s inexpensive however well-made with a imaginative and prescient and creativeness behind the gathering. I need earrings to be wearable, and as I’ve lengthy hair, I need them to indicate, shine, and do one thing particular to my look. I prevented sporting stones aside from the standard gem stones in earrings as I couldn’t bear to put on heavy earrings. They often give me a headache. And listed here are Jewels by Marthje, providing a novel mixture of favor, shade, and high quality and lighter than I anticipated. (though it relies on what you might be used to)
What I ALSO love is that every piece of bijou is exclusive. No two pairs are the identical!
- For jewellery retailers, wherever you might be, I see this model because the one you had been lacking and searching for. Jewels by Marthje gives one thing you possibly can wholeheartedly promote to your loved one prospects and KNOW you make them joyful. High quality, model, and the service behind the model will assure that.
- For you, the jewellery lover who loves an awesome pair of earrings or one other piece of daring and brilliant jewellery, Jewels by Marthje is a discovery!
* Please try their Instagram web page and web site for model ambassadors and celebrities sporting Jewels by Marthje.
For retailers focused on collaborating with Marthje:
https://www.jewelsbymarthje.com/contact/
For jewellery lovers who want to browse or purchase immediately:
https://www.jewelsbymarthje.com/collectie/
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