Introducing CALM – Weblog – Yogamatters

Suicide is the one greatest killer of males below the age of 45 within the UK. CALM, the Marketing campaign In opposition to Residing Miserably, helps those that’ve hit a disaster level of their lives or these bereaved by suicide. Yogamatters has been supporting CALM by providing the choice of a donation at checkout and, since 2019, this has raised £14,000 for the charity.

So let’s discover out extra about CALM…

How did CALM the charity come about?

The charity CALM was first launched as a pilot in Manchester by the Division of Well being in December 1997, and rolled out to Merseyside and Cumbria in 2000, and later Luton and Bedfordshire. CALM was established as a nationwide charity on 31 March 2006.

How has CALM modified over time?

CALM was initially geared toward males aged 15-35.  By 2011, it was clear that the amount of male callers aged over 35 was turning into rising and suicide amongst older males was rising. The charity now covers all males within the UK.

CALM launched its London CALMzone in November 2011, with a world class line-up of DJs together with Zane Lowe enjoying at Topman’s flagship retailer in Oxford Circus.

How can CALM help you?

Anybody can hit disaster level. CALM might help you discover the recommendation and help you want close to you and runs a free and confidential helpline and webchat – 5pm–midnight, three hundred and sixty five days a 12 months – for males within the UK who’re down or have hit a wall for any purpose, who want to speak or discover info and help. To search out out extra, click on right here.

CALM additionally helps these bereaved by suicide, by means of its Assist After Suicide Partnership (SASP).

How will you help the work of CALM?

Everybody has a component to play. CALM is all the time on the lookout for people to volunteer and to fundraise.

CALM additionally campaigns with media companions, manufacturers and ambassadors to lift consciousness of male suicide, provoke debate and alter tradition round gender, psychological well being and masculinity with high-profile campaigns like #Project84, #DontBottleItUp and The Finest Man Challenge.


Do present your help for the superb work of CALM by means of a donation on the Yogamatters checkout subsequent time you place an order with us.


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