Erin Kandoll first found her ardour for jewellery making after experiencing a deeply traumatizing life occasion.
““I discovered solace within the mild glow of silver and the dance of a torch. Turning to jewellery making grew to become my refuge, a method to navigate by the depths of grief and discover therapeutic. Little did I notice how profoundly I might fall in love with the artwork of jewellery making.””
Erin Kandoll of Twisted Ginger Jewellery is a self-taught metalsmith. In her personal phrases, she was an “costly hobbyist” for years till she found Flourish & Thrive by the Thrive by Design podcast.
Erin Began Making Jewellery to Assist Her Heal from a Traumatic Life Occasion
Coping together with her grief and residing on an island with not a lot else to do, Erin selected to domesticate her creativity by her twisted wire jewellery. She was additionally promoting her work at a neighborhood artwork gallery, at reside trunk reveals, and at in-person occasions. However after a couple of years and barely overlaying the price of her provides, she obtained burnt out.
Then, in the course of the pandemic, whereas she was pregnant, Erin determined to shut down her “costly passion” enterprise and unload all the things.
Rediscovering Her Ardour for Jewellery Making
Not lengthy after closing her enterprise, Erin realized how a lot she missed making jewellery, and that’s when she came upon the Thrive by Design podcast. However Erin knew this time round she needed to discover a method to flip her ardour for jewellery making right into a worthwhile enterprise.
“I had no enterprise ability units in anyway, and once I listened to you, Tracy, I used to be completely impressed and believed that I may make one thing out of my ardour.”
With no clear path for how one can flip her costly passion right into a worthwhile enterprise, Erin took the leap and signed up for Flourish & Thrive’s Jewellery Model Makeover Bootcamp after which enrolled in Laying the Basis (LTF), adopted by Prepare Your Prospects to Store On-line 12-week Accelerator (TYC).
How Erin’s Enterprise Has Modified Since Taking TYC
Now, after all the things Erin discovered and carried out in TYC, she has the instruments and the arrogance to create her ongoing gross sales and advertising methods.
Earlier than TYC, Erin admitted she didn’t actually have a gross sales and advertising technique…
““Inside a yr of implementing only a fraction of what I discovered from the [TYC] trainings, my enterprise has skyrocketed. Within the first three months of 2023 alone, my on-line gross sales surpassed my total earnings in 2022, and that is not even contemplating wholesale orders and in-person reveals. I now have extra enterprise than I can deal with alone.” ”
Since taking TYC, Erin has:
- Launched a completely redesigned web site
- Created templates for e-mail campaigns
- Offered off stock that was gathering mud on the cabinets
- Created new methods and incentive applications for her shoppers
- Began constantly running a blog
- Set the muse for limitless enterprise progress
“My enterprise continues to develop quicker than I can sustain with and with the assistance of TYC I’ve created some new concepts to keep up my buyer base whereas I atone for the work coming in.”
The Impression of the TYC Mentors, Coaches, and Neighborhood
Past her particular person accomplishments, Erin has been impressed and motivated by the neighborhood inside TYC. Dwelling on a distant island with out a supportive neighborhood of artists can really feel very isolating. However watching others achieve TYC has helped Erin to consider in her personal skill to succeed.
““I’ve all the time been the form of one who is relished within the success of others. It brings me absolute pleasure to observe others succeed, so being launched to a neighborhood of like-minded people which have the identical drive to show their jewellery right into a thriving enterprise has been completely priceless.””
How Erin’s Enterprise has Skyrocketed
Past the enterprise success and being on monitor to triple her gross sales this yr, Erin shared that it’s about extra than simply enterprise.
““My enterprise is flourishing quicker than I may’ve ever imagined or would’ve ever dreamed would occur. However much more than the enjoyment of a profitable enterprise is the enjoyment of watching my household be pleased with me.””
Now Erin feels assured in her skill to run and function a enterprise constructed on her goals. Her husband who has all the time been supportive of her coronary heart, even when she wasn’t incomes, now has a renewed enthusiasm for serving to her develop. Collectively they’re constructing a studio for Erin, by remodeling an previous delivery container into her new workspace.
They’ll now clearly see the potential Erin’s enterprise has to supply for the monetary well-being of their household, and it’s thrilling. And Erin is extremely proud that she will set an instance for her youngsters…
““There are occasions when I’ve mommy guilt for spending time within the store, after which I feel to myself, what a present it’s to present my youngsters the present of seeing their mom flourish and succeed at what she likes to do. I’ve all the time needed them to consider in themselves and observe their passions.” ”
Laying the Basis and Prepare Your Prospects: 100% Well worth the Funding
““I 100% suggest [LTF and TYC], and actually, I’ve been kind of a strolling infomercial for Flourish & Thrive inside my silversmith neighborhood of pals on Instagram. The tiny funding it took to start out has already paid itself off in such a brief period of time. Every little thing I’ve discovered has landed me the place I’m as we speak.””
The longer term seems to be vibrant for Erin and Twisted Ginger Jewellery. Geared up with the instruments and confidence she wanted to show her costly passion right into a thriving enterprise, on monitor to triple her gross sales in 2023, Erin is a testomony to investing in the correct applications on the proper time.
We will’t wait to see what Erin accomplishes this yr and past.
You could find Erin on Instagram at @TwistedGingerJewelry and her web site: twistedgingerjewelry.com