Saint Laurent has simply introduced the opening of its largest flagship retailer so far. Situated in Paris’ Champs-Élysées — maybe probably the most fashionable addresses in Europe — Saint Laurent’s inventive director, Anthony Vaccarello feedback, “I needed to understand one in all Yves Saint Laurent’s needs when he arrived in Paris and stated he needed his title to be written in fiery letters on the Champs-Élysées”.
Celebrating the essence of the constructing’s authentic architectural parts, the shop options arduous, industrial surfaces with uncovered concrete partitions and marble flooring. The constructing’s restored Haussmannian facade is Saint Laurent’s newest interpretation of contemporary luxurious. The hanging, luminous interiors present a sequence of distinctive areas that circulation naturally with the only function of making an interesting expertise for shoppers. The juxtaposition of uncooked and refined is delivered by way of thoughtfully place design parts, creating a brand new paradigm for a luxurious buying expertise that’s maybe normally extra clinically polished and predictability modern.
Interspersed within the white areas are sensuous placements of wooden, a number of Donald Judd furnishings items and a smattering of neon-purple colors. A curved black-lacquered picket staircase leads shoppers to a serene non-public backyard, ideally after they’ve had a flick through model’s assortment displayed on marble frames. One of many boutique different highlights embrace a double-height lobby that includes a neon gentle sculpture by artist Cerith Wyn Evans which was commissioned by Saint Laurent.
So what does this imply for the Saint Laurent Maison? Nicely, followers of the home will recoginse that architectural constructions and marble platform have been seen on the background of Saint Laurent’s Spring/Summer season ready-to-wear assortment. In the event you recall, a winding staircase was additionally seen at Saint Laurent’s Pre-Fall 2023 imagery.
Conceptual shapes and smatterings of not-so-obvious maximalist parts showcase that Saint Laurent isn’t afraid to take probabilities whereas concurrently not rendering to the quintessential tackle a boutique. eradicating the necessity of predictability plush furnishings, harsh white lighting and mirrors in each nook. Identical to the areas on this Champs-Élysées retailer, there’s a depth to the garments and extrodinary tailoring that talk for itself and don’t must depend on an ostentatious background to make them shine.
Saint Laurent Champs-Élysées doorways are open at 123 avenue des Champs-élysées.
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