Barbie Fragrance Is Right here — and It is Been in Improvement Since 2019 – WWD
Barbie fragrance has arrived.
DefineMe Inventive Studio has teamed up with Mattel to launch Barbie Eau de Parfum, a floral and fruity perfume which seeks to encapsulate the well-known doll’s fluorescent persona.
Retailing for $65 for a 100-ml bottle, the perfume consists of notes of strawberry nectar, gardenia, pink magnolia, whipped cream, peony and sandalwood. The fragrance is offered on-line at Macy’s, Amazon and DefineMe’s web site, and in-store at numerous unbiased boutiques, reminiscent of Santa Monica’s Quantity One Magnificence.
“We wished to take components of Barbie’s persona — she’s sparkly, she’s enjoyable, she’s empowering — and create a scent that displays these traits,” mentioned Jennifer Newton, who based perfume model DefineMe in 2015 and later launched DefineMe Inventive Studio as an offshoot to accommodate the model’s collaborations.
It was at Beautycon in 2019 that Newton first linked with Mattel, shortly after she had inked a take care of Disney for a spread of princess-inspired fragrances. “We have been launching the Ariel perfume at Beautycon — creating a contemporary, hip model of a fragrance for a Millennial client — and Mattel got here to speak to us,” she recalled.
Conversations with the toy producer got here to a halt as soon as COVID-19 hit, however the rise of #PerfumeTok and the Barbiecore aesthetic prompted Newton to renew improvement of the scent.
“My intention is to proceed this line and to develop it into, you recognize, Ken and Malibu Barbie — I see this persevering with into the long run,” mentioned Newton, whose Ken perfume is underway though a launch date has not but been decided.
