FAA 2023 vacation advertising and marketing marketing campaign embraces new drone pilots

Mike 2 weeks ago

0 0 2 minutes read

The Federal Aviation Administration is rolling out its 2023 vacation advertising and marketing marketing campaign this week — and it means that many drones will likely be given as Christmas presents this yr. Meaning a recent crop of recent drone pilots.

The FAA’s 2023 Vacation “12 Days of Drones” Security Marketing campaign runs every weekday from now by way of Dec. 22. Every of the 12 days hones in on a unique facet of drone security. Provided that the matters are newbie centered, it’s clear that the marketing campaign is essentially centered round folks planning to present or obtain a drone as a vacation present.

For instance, the primary day (that was yesterday) was all about taking the Leisure UAS Security Check (TRUST), which is a free-to-take on-line coaching course that culminates with a reasonably easy on-line quiz. Right this moment (Day 2) is about drone registration, which is required by the FAA for all drones weighing 0.55 lbs or extra and will be carried out for $5 by way of the FAA.

Although, some matters are a bit extra related and relevant to the professionals. On Day 3 (approaching Monday), it’s all about Distant ID, which is likely one of the hottest matters in drones proper now. Distant ID regulation technically went into impact in September 2022, however the enforcement deadline has been prolonged till March 2024, making for some spicy conversations across the rollout (and the shortage of obtainable Distant ID modules).

That stated, whereas the FAA could also be bracing for a set of recent drone pilots, that hardly means the drone business is rising as former leisure pilots drop out (and presumably tackle new hobbies). That’s not less than in line with the Drone Market Report 2023, which is put collectively by German market analysis group Drone Trade Insights (DII). DII predicts the leisure aspect will “basically stay stagnant,” although it might truly gradual, given a compound common development price (CAGR) of -0.3%. In distinction, the general drone market, which incorporates each industrial and leisure, is ready to develop to $54.6 billion by 2030. That breaks right down to a compound common development price (CAGR) of seven.1% — clearly pushed by development on the industrial aspect.

So what does every day of the FAA’s 2023 vacation advertising and marketing marketing campaign entail? Briefly, it’s a sequence of security messages which will likely be posted on the FAA’s DroneZone Twitter (erm, X) and Fb accounts all through the month. It additionally entails a cute little video with festive animations:

The precise rundown of matters goes like this:

Day 1 (12/7): The Leisure UAS Security Check (TRUST)
Day 2 (12/8): Register and mark your drone
Day 3 (12/11): Distant ID
Day 4 (12/12): Develop into a certificated distant pilot
Day 5 (12/13): The place can I fly
Day 6 (12/14): Airspace authorizations — LAANC
Day 7 (12/15): “Climate” or to not fly
Day 8 (12/18): Flying at night time
Day 9 (12/19): Drones for everybody
Day 10 (12/20): Flying over folks
Day 11 (12/21): Drones and careers
Day 12 (12/22): Drones for good

By the best way, in case you want Christmas present concepts, try my 2023 Vacation Drone Reward Information. It outlines the perfect drones to present this yr. And even when your finances isn’t that ebook, it’s bought tons of different concepts of presents for drone pilots.