Tips on how to Promote Your Jewelry

With Susannah Lovis

The artwork of promoting would not at all times come naturally to jewelers, however there are particular methods you possibly can be taught to make your promoting simpler. On this episode, Susannah Lovis shares a few of her favourite inquiries to ask prospects, ideas for participating with folks in particular person and on-line, and extra. Susannah is the proprietor of the classic jewellery retailer Susannah Lovis Jewelers, and she or he has so many wonderful insights to share!

Episode Description:

• At the moment we’re speaking with classic jewelery specialist Susannah Lovis (1:34)

• How did you get within the jewellery enterprise? (2:47)

• What is the distinction between vintage and classic? (9:59)

• Are you able to share some ideas for promoting jewellery? (13:00)

• What questions do you ask prospects to assist promote in particular person? (17:52)

• How do you method promoting on-line? (24:01)

• What have you ever discovered whereas constructing your crew? (27:36)

• What’s subsequent for you and your online business? (31:08)

• How have you ever grown your Instagram? (32:18)

• What are a few of your favourite items to promote? (34:18)

• The place to seek out Susannah (36:55)

ABOUT SUSANNAH

Susannah launched her eponymous boutique, Susannah Lovis Jewelers, within the Burlington Arcade in 1996. One of many pioneering feminine jewelers of the mid-nineties, Susannah has paved the best way for the female-led jewelers of immediately.

Because the early days of the boutique, she has targeted on curating excellent classic collections, a dedication to high quality which has spurred enterprise progress over the previous 26 years. Initially serving shoppers within the UK, the model now has a world popularity, with guests from abroad flocking to the boutique. Susannah and her store are famend for his or her standing because the ‘go-to’ vacation spot for classic designer items, with over 2,000 in inventory, with an emphasis on iconic manufacturers similar to Cartier and Tiffany.

Nearer to residence, the boutique is a one-stop vacation spot for royalty and celebrities alike. Trade stylists adore the number of alternative of eras and items when dressing their shoppers for tv appearances and photoshoots. Jewelery from Susannah Lovis has been noticed adorning a various vary of discerningly fashionable shoppers, from duchesses to divas to daytime TV hosts.

All through her inspirational business journey, Susannah has been instrumental in growing the careers of numerous jewellers, with former colleagues heading up worldwide public sale homes and being impressed to start out jewelers of their very own.

Assets:
Study extra about Jewelers Academy
Watch this episode on YouTube
Be part of the Jewelers Academy Fb Group
Order your copy of “Begin and Develop a Worthwhile Jewelery Enterprise”
Susannah’s Web site
Observe Susannah on Instagram

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