Feminine professionals over 50 have a lot worth to supply society, and but they’re extra doubtless than males to expertise age discrimination within the office. Beata Praska is a Polish portrait photographer residing in Madrid, Spain, whose 50-Over-50 marketing campaign acknowledges simply how highly effective this demographic is, and he or she makes use of LinkedIn to amplify her purchasers’ worth and achievements and to encourage different girls to embrace their potential. Praska just lately joined host Nikki Closser on The Portrait System Podcast to share her ardour for this demographic and the way she has used networking and LinkedIn to attach with them.
Praska started her skilled life within the vitality sector, working with main oil firms in Paris, Warsaw, London, after which Madrid. About 5 years in the past, she determined it was time to make a shift. She had all the time been an avid novice photographer, taking portraits of her personal daughters yearly. When she determined to go skilled, she invested in an schooling with The Portrait System and earned her accreditation by means of The Portrait Masters, which she says has been invaluable for showcasing that her work has reached a excessive skilled commonplace.
When it got here time to usher in purchasers, Praska bumped into difficulties however rapidly realized it was as a result of she wanted to place herself on the market extra intensively. Being a former company powerhouse, she knew she needed to work with this demographic herself, so she started going to networking periods. Thankfully, her first main shopper was a well-connected ambassador from Costa Rica. Subsequently, she additionally photographed many members of the delegation for the World Summit of Ladies.
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Praska says, “It’s not solely about magnificence. It’s concerning the achievements of these girls — what they bring about to society, how they’ll encourage different girls who could be hesitating in taking the lead in establishing their very own entrepreneurship, their very own exercise. That’s the that’s the larger goal.”
After making an preliminary connection by means of networking, the vast majority of Praska’s purchasers have come to her by means of LinkedIn. Earlier than working with a shopper, Praska has them fill out a questionnaire about their profession and accomplishments. She generates her LinkedIn posts with portraits she has taken and textual content drawn from the questionnaire. These posts give her purchasers and their accomplishments visibility, they usually draw new purchasers to her who wish to be equally profiled. Praska additionally creates a high-end artwork present for every version of her 50-Over-50 undertaking. Just lately she has began an extra 50-Over-50 undertaking for skilled males over 50.
To study extra about Praska and her work, go to Beata Praska Fotografia, her Instagram, and her LinkedIn.
The Portrait System Podcast helps portrait photographers navigate the world of pictures, enterprise, cash, and far more. Hosted by Nikki Closser, the podcast is powered by The Portrait System, a complete, on-line academic platform that teaches all facets of working a profitable portrait pictures studio. Should you’d prefer to be a visitor on The Portrait System Podcast, ship them a voice message.
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