Toyota, Mitsubishi, Suzuki, Mercedes-Benz and Kia had been the manufacturers that shed essentially the most gross sales final yr, relative to 2022, with bigger declines than some other automobile manufacturers in Australia.
Australian new automobile gross sales knowledge for 2023 – coated in our full wrap right here – exhibits over 1.2 million vehicles had been offered, with the market climbing 12.5 per cent year-on-year and beating the earlier all-time file set in 2017.
Regardless of this, we’re increasing on the most important losers on this specific story. If you wish to learn which 5 manufacturers had been the most important winners of 2023, click on right here.
We’re specializing in whole gross sales modifications fairly than proportion modifications because the latter tends to skew much less mainstream manufacturers.
Toyota – down 15,810 models
Though Toyota was technically the most important loser when it comes to year-to-date gross sales in Australia final yr attributable to provide constraints early within the yr, it skilled a file second half of 2023. The model additionally expects this momentum to proceed into 2024.
The Japanese carmaker offered a complete of 215,240 autos throughout 2023, down 6.8 per cent year-on-year.
Toyota’s top-selling automobile, the HiLux, was additionally dethroned as Australia’s best-selling automobile by the Ford Ranger. The HiLux had held this place for seven consecutive years.
However, the HiLux 4×4 was nonetheless Toyota’s best-selling automobile in 2023 with 48,995 models offered, up 3.5 per cent year-on-year.
This was adopted by the RAV4 (29,627 models, down 15.0 per cent), Prado (20,710 models, down 1.9 per cent), Corolla (19,986 models, down 21.0 per cent), and the LandCruiser wagon (15,035 models, up 14.3 per cent).
Trying to 2024, Toyota Australia vp of gross sales and advertising Sean Hanley instructed CarExpert it has momentum coming into the brand new yr plus a wholesome order financial institution.
“Our provide is powerful significantly within the first quarter, and because of this we anticipate to extend our gross sales quantity in 2024,” mentioned Mr Hanley.
“This can see our market share enhance, and we nonetheless aspire to get again to twenty per cent market share within the Australian market.”
Mitsubishi – down 13,480 models
Mitsubishi was the second greatest loser when it comes to gross sales quantity in Australia throughout 2023. Total the model offered a complete of 63,511 autos final yr, down 17.5 per cent year-on-year.
The Japanese carmaker’s high vendor can also be its latest within the line-up. 24,263 examples of the Outlander had been offered throughout 2023, a rise of 24.1 per cent year-on-year.
This was adopted by the Triton 4×4 (13,732 models, down 42.7 per cent), ASX (9176 models, down 28.0 per cent), Eclipse Cross (7786 models, up 30.4 per cent), and Pajero Sport (5547 models, down 37.2 per cent).
In 2024 Mitsubishi is planning to launch a new-generation model of its Triton ute, which is able to seemingly deliver again some gross sales quantity for the model. Pickup variants are due in February, however cab-chassis variants gained’t launch domestically till the second half of 2024.
Suzuki – down 4500 models
Suzuki offered a complete of 17,078 autos in Australia throughout 2023, down 20.9 per cent year-on-year.
The Swift was the Japanese carmaker’s best-selling automobile in Australia final yr, with a complete of 6914 examples offered, up 57 per cent year-on-year.
This was adopted by the Jimny (5002 models, down 12.2 per cent), Ignis (2280 models, up 21.4 per cent), Vitara (2016 models, down 35.3 per cent), and S-Cross (598 models, up 66.1 per cent).
Trying to 2024, Suzuki Australia is launching a new-generation model of its Swift within the third quarter. Hybrid variations of the S-Cross and Vitara are additionally due in late 2024.
Suzuki Australia has beforehand confirmed the Fronx small SUV will fill the Baleno-shaped void within the firm’s native line-up, although timing stays unconfirmed.
Mercedes-Benz – down 2486 models
Mercedes-Benz offered a complete of 28,853 autos throughout 2023 throughout each its automobile and van companies, down 7.8 per cent.
The German carmaker’s top-selling automobile final yr was the GLC wagon with a complete of 3631 examples offered, down 16 per cent year-on-year.
This was adopted by the C-Class (2625 models, down 26.4 per cent), GLE wagon (2535 models, down 18.0 per cent), A-Class (2392 models, down 15.8 per cent), and GLA (1881 models, down 38.5 per cent).
In 2024 Mercedes-Benz has a plethora of latest autos arriving on native shores. You may learn all of the Mercedes-Benz autos set to launch in Australia throughout 2024 right here.
Kia – down 2210 models
Kia offered a complete of 76,210 autos final yr in Australia, which was down 2.8 per cent on 2022’s tally.
The Korean carmaker’s best-selling automobile final yr was the Sportage with a complete of 15,747 examples offered, down 16.2 per cent.
This was adopted by the Carnival (11,312 models, up 40.5 per cent), Seltos (10,473 models, up 23.2 per cent), Sorento (8366 models, up 6.0 per cent), and Picanto (7706 models, up 48.3 per cent).
Kia solely simply launched the EV9 and a mid-life replace of the Picanto domestically, and through 2024 it’ll launch the up to date Sorento, Sportage hybrid, and up to date Carnival.
