Final month, the 500px group hosted our second Licensing webinar in our In Focus collection. In Focus dives deep into varied Licensing and business themes to interrupt down subjects and ideas aimed to assist photographers develop their portfolios with content material varieties picture consumers are in search of.
Our newest webinar, In Focus: Capturing realness in business images, detailed the significance of realness and authenticity in business promoting. The 500px group walked by means of varied phrases and buzzwords generally used, and illustrated find out how to shoot profitable content material for at this time’s customers.
“It’s an thrilling time,” says our Group Supervisor, Logan Bales. “We’re experiencing a turning level inside promoting. Gone are the times the place manufacturers and firms can ‘pull the wool over customers eyes’ and rely solely on ways. Immediately customers are extra educated and are particularly conscious of promoting and promoting methods that had been traditionally used.”
What does this imply? Nicely, the buyer model relationship is altering drastically, and we see extra customers being verbal of their expectations and desires. Shoppers need to see extra real looking and on a regular basis depictions of individuals and life of their promoting. They need to cease chasing perfection and as a substitute give attention to international impacts and values. This has led to manufacturers and firms adopting extra relatable and real branding that builds belief and transparency that customers need to see.
In case you are contemplating incorporating realness and authenticity into your business portfolio we extremely advocate you try the recorded webinar on our 500px YouTube channel and obtain the PDF in our 500px Licensing Discord to confer with. You’ll be taught key phrases, see actual life promoting examples, and be taught our business shoot technique that will help you take advantage of your photoshoot. Plus, the 500px group deconstructs varied demographics that will help you strategically plan your shoots, and we give ample content material varieties and shot lists to work from!
Take a look at the recorded webinar right here and ensure to affix our 500px Licensing Discord to remain updated on trending themes and webinars!
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